Email Writing Techniques to Boost CTR and Conversion Rate

## What is Conversion Rate?

Conversion rate is the percentage of people who take a desired action after visiting your website.

For example, if you are selling a product on your website, the conversion rate will be the number of people that buy your product divided by the total number of visitors to your site. If you sell a service, then you can calculate your conversion rate in a similar way, but instead of buying your product, you will be paying for your service. The conversion rate is one of the most important metrics of a website because it tells you how many people are actually interested in your product or service. It also tells you whether or not you are doing a good job of marketing your product/service to the people who visit your site, and whether you need to make changes to your website to make it more appealing to your target audience.

## Why Conversion Rate is Important

It is important to have a high conversion rate because:

– If you have a low conversion rate, it means that you are losing a lot of potential customers.

– It means that people are not finding what they are looking for when they visit your website and they leave without buying anything or signing up for anything. This is a waste of time and money.

– You will need to spend more money on advertising in order to get more people to visit and convert to customers. This can be very expensive and time-consuming, especially if you do not have the budget to spend a lot on advertising and marketing.

– You will also need to invest more time and effort into improving your website so that it is more appealing and easier to use for the people that visit it. This will help you to increase your conversion rates and make it easier for people to buy your products or sign up for your services.

## How to Calculate Conversion Rate in Google Analytics

You can use Google Analytics to calculate your website’s conversion rate. To do this, follow these steps:

1. Go to your Google Analytics account and click on the “Conversions” tab on the left hand side of the page.

2. Then, click on “More Conversions” on the top right hand corner of the Conversions tab. This should bring you to a new page where you can see a list of all of the conversions that have occurred on your site in the last 30 days.

3. Click on the conversion that you would like to calculate the rate for. For example, I am going to calculate my conversion rate for the “Add to Cart” button on the product page of my website, which I will refer to as the “Product Conversion”.

4. You will now be taken to a page that shows you the details of the conversion, such as the date and time that the conversion took place, the type of conversion that took place (e.g. a purchase), and the amount of money that was spent by the person who made the conversion. You can also see the source of the traffic that led to the conversion and the medium that the traffic came from.

5. From this page, you can find out more information about the conversion by clicking on “Details”. This will take you to another page that will show you more detailed information about that specific conversion, including the page that the visitor came from, what the visitor did on that page, and what they did after they left that page. This page will also show you a graph that shows the visitor’s journey through your site and how they interacted with different parts of the site. This helps you to see what parts of your site are working and what parts need to be improved.

6. From the “Details” page you can also export the data that you want to use in your calculations. This data can be exported as a CSV file that you can import into a spreadsheet program such as Microsoft Excel or Google Sheets. The data in the CSV file will be in the same format as the Google Analytics data, so it is easy to import the data into the spreadsheet program and use it to create a conversion rate report.

7. Once you have the data in a spreadsheet, it is a good idea to sort the data by date so that you know which conversions are the most recent and which ones are the oldest. This makes it easier to see which conversions have the highest conversion rate and which conversions need the most improvement.

8. Once the data is sorted in this way, you should be able to see at a glance which of your pages are performing the best and which pages need improvement. You should also see which pages are bringing in the most visitors, and which visitors are most likely to convert into sales or sign-ups. This gives you a good indication of which pages you should focus your efforts on improving.

9. Finally, once you have sorted the data and identified the pages that need improvement, it will be easier to figure out what changes you can make to those pages to improve their conversion rates. You may need to add more information to the pages, change the way that the pages are laid out, or change the content of the pages to make them more appealing.

## What is a Conversion Rate?

A conversion rate is the percentage of people who take some action on your website after they have visited your website. This could be a purchase, a sign-up for a newsletter, a download, a registration, or any other action that is taken after a person has visited your site. The conversion rate can be expressed as a number between 0 and 1. A conversion rate of 0 means that no one took the action that you wanted them to take, and a conversion of 1 means that everyone who visited the page took the desired action.

## Why is Conversion Rate Important?

Conversion rate is an important indicator of how well your website is performing. If you have a high conversion rate, it means that you are getting a lot of people to take the action you want them to. This is good because it shows that your site is working well and that people are finding it easy to use and understand. If, on the other hand, you have very low conversion rates, it could mean that you need to make some changes to your website to make it more appealing to your visitors.